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Toyota Retains Global Sales Crown Amid Tariff Challenges

Toyota Retains Global Sales Crown Amid Tariff Challenges

Author:

Global Cryptocurrency

Published:

2026-01-29 11:42:02

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BTCCSquare news:

Toyota Motor Corporation solidified its dominance as the world's top automaker, reporting record sales of 10.5 million vehicles in 2025 despite significant tariff pressures. The 3.7% year-over-year growth underscores the company's strategic pricing decisions and hybrid vehicle demand.

U.S. sales surged 7.3% to 2.93 million units, with hybrids comprising 42% of global volume. Toyota's decision to absorb $9.7 billion in estimated tariff costs rather than raise prices demonstrates its commitment to market share retention.

The automaker's shares ROSE 3% following the announcement, with analysts projecting a 30% year-over-year operating profit rebound when quarterly results are disclosed on February 6.

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